Brands press enter; GEO to show up more in AI searches

Brands are having to rethink traditional search engine optimisation (SEO) strategies to ensure visibility. Enter GEO. As users turn to AI chatbots for queries and traditional search engines like Google become increasingly AI-powered, startups such as Asva AI and Siftly are offering generative engine optimisation (GEO) and large language model (LLM) optimisation services to companies.

GEO tweaks content to improve visibility on AI-powered search engines and generative AI models. Unlike conventional search engines, which rely on keywords, LLMs respond…