Can Amazon Reclaim Its Prime Edge And Lost Ground To Blinkit And Zepto?

Is Now the time for Amazon? Only time will tell. 

After three earlier attempts, Amazon took off yet again to hit India’s rapidly growing quick commerce turf with Amazon Now, after a months-long pilot phase. The Seattle-headquartered ecommerce giant has just announced its entry into the 10-minute delivery format in parts of Bengaluru. 

“The initial idea is to set up 10-20 dark stores in three or more pin codes and eventually scale it to a few more cities as the festive season sales come closer,” an Amazon insider said, refusing to be…