eCommerce
Can Bacca Bucci Take On Puma & RedTape In India’s Growing Sneaker Space?
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SUMMARY
As India’s demand for stylish, affordable sneakers rises, Bacca Bucci is making its mark as a homegrown alternative to global brands
India is the second-largest footwear manufacturer in the world, yet the mid-premium category has remained largely untapped, with mass-market brands priced below INR 1,000 and premium global labels dominating the above INR 5,000 range.
This pricing gap and lack of stylish-yet-affordable options led Natwar Agrawal and Anuj Nevatia to launch Bacca Bucci in 2015. What started as a…
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