Can Berrylush Become The Go-To Fast Fashion Brand For India’s Gen Z?

Offering stylish, fresh, and affordable high-fashion apparel designed to empower Indian women and complement their evolving lifestyles

India’s fashion landscape is shifting as young consumers seek trendy, high-quality clothing without paying a premium price. While luxury brands cater to a niche audience and mass-market retailers focus on affordability at the expense of quality, there has been a rising demand for stylish, well-made, and budget-friendly clothing. 

Recognising this opportunity, Alok Paul and Anusha…