Can FREECULTR Outpace Jockey In India’s Innerwear Segment?

Offering innerwear crafted from bamboo and organic cotton blends for breathability, durability, and ultra-soft wearability

After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his entrepreneurial dream towards a problem that long-awaited a solution – the lack of premium-yet-accessible innerwear in India. 

He noticed that underwear or innerwear was often treated as an afterthought…