Can Shein Pick Up From Where It Left Off 5 Years Ago?

While Shein claims on its app that ‘The OG is back’ and is wooing shoppers with free shipping and a no-questions-asked return policy, Indian consumers have evolved in the last five years, and Shein has a lot of catching up to do

Fast fashion typically has lower average selling prices compared to mid-premium brands, which could make it hard for Shein to achieve profitability. Also, the industry’s high return rates of 30 to 40% increase logistics costs and put a strain on unit economics

Managing product assortment effectively…