Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

For all the bold claims about artificial intelligence revolutionising the future, a new study suggests that the buzzword “AI” might be doing more harm than good—especially when it comes to convincing customers to make a purchase. Far from being impressed by “smart” devices, many people are actually repelled by them.

According to a report from The Wall Street Journal (WSJ), a study published in the Journal of Hospitality Marketing and Management reveals an unexpected trend: consumers, particularly those shopping for premium products, are less…