Can WebEngage Power Martech Growth With Its GenAI Play

By the early 2020s, AI stopped being a side experiment in martech, and became central to how businesses engaged, retained, and understood their customers. 

WebEngage got the early whiffs of the change and rebuilt its platform for a new age of customisation where data intelligence would derive every decision. The Mumbai-based enterprise technology solutions provider evolved into a full-stack engagement and retention platform, capable of handling the next wave of data-heavy, decision-led martech use cases.

Today, WebEngage serves over 900…