CCI’s New Rules To Assess “Predatory” Ecommerce Behaviour

The new norms envisage a “sector-agnostic” framework that is flexible and adaptable to various industries, including the digital economy to assess the “cost of production”

The new norms also allow for case-by-case assessment to enable the CCI to consider evolving dynamics of digital markets while evaluating alleged predatory conduct

This comes at a time when a host of ecommerce and quick commerce platforms are under the radar of CCI over alleged unfair pricing and market monopolisation

The Competition…