Centre Asks Ecom Players To Proactively Eliminate Dark Patterns

23 companies, including Zepto, Eternal’s Zomato and Blinkit, Rapido, Paytm, have agreed to comply with guidelines and integrate them into their internal governance and mechanisms

From food delivery and fashion to 10-minute deliveries, complaints about dark patterns employed by platforms have been a common issue in the fledgling Indian ecommerce sector for years now

In today’s meeting, Khare pointed out that the use of dark patterns directly infringes upon the commitments these…