Chatbots, copy and code: How AI is powering India’s small businesses

When Supertech Laminates, a small manufacturing firm in India, began refining its export strategy using AI-powered tools, the goal wasn’t to follow a trend — it was to stay competitive. The company is now aiming for $10 million in revenue by 2028, attributing its growth to better data use and AI-led insights.

Across India’s 63 million micro, small, and medium enterprises (MSMEs), similar changes are quietly unfolding. What was once the domain of large corporations — deploying AI to streamline operations, automate marketing, and drive…