ChatGPT Vs. Google At Every Stage Of The User Journey

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More data shows ChatGPT isn’t taking market share away from Google.

Instead, it’s expanding the range of use cases and blurring the line between searching for information and performing tasks.

I looked at Similarweb data to understand how this affects four different stages of the user journey across Google and ChatGPT:

1. Usage.
2. Behavior.
3. Outbound clicks.
4. Converting.

What I found is that ChatGPT adoption is, essentially, a 400,000-pound locomotive barreling down the…