Consumer Trust And Perception Of AI In Marketing

This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd.

Recent research highlights intriguing paradoxes in consumer attitudes toward AI-driven marketing. Consumers encounter AI-powered marketing interactions frequently, often without realizing it.

According to a 2022 Pew Research Center survey, 27% of Americans reported interacting with AI at least several times a day, while another 28% said they interact with AI about once a day or several times a week (Pew…