Cracking Pincode, PhonePe’s Second Innings In Quick Commerce

Digital payments giant PhonePe relaunched quick commerce venture Pincode last year after splitting from ONDC to venture into quick commerce

Instead of relying on dark stores, Pincode signs up local retail outlets for medicines and various other products it delivers across Bengaluru, Pune, and Mumbai

For IPO-bound PhonePe, resolving the challenges ahead of Pincode continues to be a major task, especially dealing with the losses it has incurred

If groceries can reach your doorstep in 10 minutes, why can’t drugs?