D2C startup funding in India fell 18% in 2024 to $757 million: Report

Direct-to-consumer (D2C) startups in India raised $757 million in 2024, marking an 18% decline from the $930 million raised in 2023. The funding also remains significantly lower than the $1.6 billion raised in 2022, according to a report by data intelligence platform Tracxn.

The decline in funding is due to growing investor caution amid a global economic slowdown, oversaturation of the market with similar brands, and fluctuating unit economics caused by high customer acquisition costs, according to the report.

In 2024, organic beauty brands, online…