Dabur Red Paste Turns #SwitchToFluorideFree Campaign into Nationwide Brand Movement

New Delhi [India], July 28: Building on the momentum from their #SwitchToFluorideFree campaign, Dabur Red Paste has taken a bold next step in its campaign to raise awareness about excessive fluoride exposure. What began as an eye-opening initiative to spark dialogue has now evolved into a nationwide brand movement, encouraging consumers across India to rethink what’s really in their toothpaste and make an informed switch to fluoride-free alternatives, challenging several industry giants in the process.

• The national campaign backed by…