DeepSeek doesn’t scare OpenAI, thanks to the ‘Jevons paradox’

Economic jargon is usually confined to textbooks and business school seminars. But every once in a while, something happens in the world that drives the lingo out of obscurity and into popular discussions. One such emergence happened late last month when, following a weekend of alarm over the viability of artificial intelligence investments, Microsoft‘s chief executive, Satya Nadella, told followers in a post on the social platform X: “Jevons paradox strikes again! As AI gets more efficient and accessible, we will see its use skyrocket, turning it…