Tech
Despite losing market share, why BigBasket is still a good bet
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Synopsis
Once the undisputed market leader, BigBasket is slogging to defend its turf against its upstart rivals. The Tata-owned company is in the market to raise external funding. For those private equity investors who want to enter the most happening consumer Internet segment, the online grocery commerce company may well be their last bus.
For long, BigBasket was the unquestioned leader in India’s online grocery market. Four years ago, it was more than twice as large as its nearest competitor. Be it the…
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