Ekart At Crossroads, Startup Funding Rebounds & More

Will Ekart Deliver On Time This Time? 

In a cruel twist of corporate irony, Myntra is ditching Ekart, its in-house logistics platform, to win the quick commerce race. So, how did Flipkart’s $500 Mn bet on logistics fall short — to the point where even its own group companies are hesitant to use it?

The Achilles Heel: Designed for Flipkart’s two-to-three-day delivery playbook, Ekart’s business model was optimised for cost, not speed. Ekart’s operational DNA — built around large…