Elevating pricing through value engineering: A CEO priority

Across the enterprise software landscape, pricing is undergoing a transformation. Long treated as a tactical or back-office function—focused on discounting, rate cards, and approvals—it is increasingly being recognized for what it truly is: a strategic lever for growth, differentiation, and value realization.

This shift is especially critical for enterprise software companies operating in today’s global environment, where innovation, customer expectations, and procurement scrutiny are evolving in real time. Whether headquartered in Silicon…