ET Soonicorns Summit 2025: Licious founders on building India’s first scaled meat brand

The ET Soonicorns Summit 2025 returns to Bengaluru on 22 August, featuring a fireside chat with the founders who have significantly shaped a category long considered difficult to organise. In a session titled ‘The Mindset of Market Makers: Lessons from Building India’s First Scaled Meat Brand,’ disruptors Abhay Hanjura and Vivek Gupta will reveal how they built Licious, India’s first direct-to-consumer (D2C) unicorn, by tackling one of the country’s most fragmented and challenging markets.

For generations, buying meat in India was associated…