Funding
Ethnicwear brand Kisah Apparels raises Rs 13 crore from Wow Momo, others
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Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore in a funding round led by Sagar Daryani, founder of quick-service restaurant chain Wow Momo.
The round also saw Inflection Point Ventures and other angel investors participate.
The funds will be used to expand Kisah Apparels’ offline presence, scale up direct-to-consumer (D2C) operations, and invest in brand building.
“The idea behind raising this money is to develop our offline strategy and invest more in brand building, as offline retail requires a stronger brand pull to attract…
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