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ETtech Explainer: Rapido’s bold challenge to Zomato, Swiggy amid sector slowdown
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Rapido, best known for shaking up India’s ride-hailing market, is taking a swing at another entrenched duopoly. The company has quietly rolled out its food delivery app, Ownly, in select Bengaluru pin codes, positioning itself against Zomato and Swiggy.
The pitch is familiar: do what Uber couldn’t and Ola failed at. Rapido is betting its cost structure will make the difference. While incumbents charge restaurants commissions of 16–30%, Ownly is offering a leaner 8–15%. Consumers, meanwhile, will pay a fixed delivery fee — Rs 25 for orders…
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