Tech
ETtech Explainer: What is Flipkart’s ‘advertise now, pay later’ all about?
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Ecommerce giant Flipkart has unveiled a new feature for sellers on its platform called ‘Advertise Now, Pay Later’ (ANPL), which allows them to run campaigns without any upfront payment.
This comes at a time when ecommerce platforms are facing increasing competition from quick commerce apps, not just for consumers but also for advertisements. In fiscal year 2025, top quick commerce companies, including Blinkit, Zepto and Instamart, together posted ad revenues of more than Rs 3,000 crore.
While they lag quick commerce companies, ecommerce platforms…
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