Europe pushes back against US tariffs, saying ‘No thanks’ to buying American

For motorcycle lovers in Sweden, Harley-Davidson is the hottest brand on the road. Jack Daniels whiskey beckons from the bar at British pubs. In France, Levis jeans are all about chic. But in the tumult of President Donald Trump‘s trade war with Europe, many European consumers are starting to avoid US products and services in what appears to be a decisive and potentially long-term shift away from buying American, according to a new assessment by the European Central Bank.

In April, Trump imposed a 10% blanket tariff on America’s trading partners and…