Exclusive | Xiaomi India bets on localisation, premiumisation & AIoT for long-term growth

Xiaomi is doubling down on India with a multi-pronged strategy that includes expanding its manufacturing footprint, deepening its AIoT ecosystem, and launching premium products tailored for the local market. In an interview with CNBC-TV18, Sudhin Mathur, Chief Operating Officer, Xiaomi India, outlined how the company is aligning its operations and innovation pipeline with India’s evolving digital landscape.

Phones to smartwatches, ‘Make in India’ push widens

Mathur said Xiaomi’s localisation strategy has evolved considerably, moving beyond…