Fiona Adds A Green Touch To Sparklers With Lab-Grown Diamonds, Captivates New-Gen Shoppers

Fiona adopted a digital-first strategy post-pandemic, focussing on content-driven marketing, social media and online search for sales and lead generation

The Origin Story

Diamonds are forever, but the way these precious stones are mined takes a toll on the environment and exploits the people involved in diamond mining. Natural stones are extremely expensive and shoppers with little knowledge of gemstones often pay more than the fair price for inferior quality. A veteran in the diamond industry with more than 19 years…