FirstCry’s Subdued Q4, Drools Is The New Unicorn & More

FirstCry’s Profit Push Hits A Snag

After reporting a loss of INR 14.78 Cr in Q3 FY24, many believed FirstCry was turning the corner towards profitability. But in Q4 FY25, the kids-focussed retailer posted a sharp rise in losses — ballooning 8X QoQ to INR 111.5 Cr, primarily due to ESOP-related expenses.

Excluding ESOP costs and related taxes, the ecommerce giant would have reported a narrower loss of INR 29.2 Cr, compared to an adjusted profit of INR 90 Lakh in Q4 FY24.

Breaking down the Q4 losses:

• Consolidated net loss jumped 157.8% YoY…