eCommerce
Flipkart Acquires Majority Stake in Pinkvilla To Woo GenZs
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SUMMARY
The ecommerce major has acquired a majority stake in the digital media platform for an undisclosed sum
WIth this, Flipkart aims to strengthen its appeal to younger audiences by leveraging Pinkvilla’s established presence and content expertise
Flipkart sees movies and celebrity-driven infotainment as key drivers of trends and consumption, making Pinkvilla’s platform a natural fit for its engagement strategy
In an effort to expand its content offerings, ecommerce major Flipkart
has acquired a majority stake in…
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