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Flipkart boosts Walmart’s international ad business in Q1
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US retail giant Walmart reported a 20% growth in its international advertising business for the quarter ending April 30, driven primarily by Indian ecommerce marketplace Flipkart.
For the fiscal year ending March 2024, Flipkart Internet, the marketplace arm of Flipkart, had generated nearly Rs 5,000 crore from advertising — surpassing the Rs 3,734 crore earned from marketplace fees.
Walmart International posted net sales of $32.1 billion for the February-April quarter, reflecting a 7.8% year-on-year increase. The growth in net sales (constant…
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