eCommerce
Flipkart Plans AI-Powered Facelift Ahead Of Festive Sale
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SUMMARY
In a bid to attract more Gen Z shoppers on its app, the company announced the launch of large-format production studios “Creator Cities” to improve content quality
The content creator push aligns with the ecommerce platform’s bid to embed video content across its user interface
When it comes to personalisation and staying on trend, Flipkart will be leveraging AI for smarter product discovery
Ahead of its annual festive shopping event “Flipkart
Big Billion Days”, the Walmart-owned ecommerce major has introduced a…
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