Flipkart Takes A Step Back, CleverTap’s GenAI Avatar & More

Flipkart Slows Down Quick Commerce Wagon 

Is quick commerce just a metro game? Flipkart seems to think so as it has curbed its ambitions for Flipkart Minutes and is looking to only serve Delhi NCR, Mumbai and Bengaluru. 

Flipkart Minutes reportedly sees 90% of traffic from India’s “top eight cities”, with the bulk coming from the three cities named above. 

So it makes sense to focus on those cities, but this runs contrary to previous statements from CEO Kalyan Krishnamurthy on the target…