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Flipkart to kick off Big Billion Days sale on September 23

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Flipkart on Friday announced that its annual festive season sale, ‘Big Billion Days’, will start from September 23, with offers on mobile phones, electronics, home appliances, apparel and more.

The month-long sale goes live the same day as rival Amazon’s sale, the Great Indian Festival, with shoppers set to cash in on a discount war between the two ecommerce leaders.

Flipkart’s website shows Samsung Galaxy AI as the title sponsor for the Big Billion Days sale. Intel Core Ultra is the tech sponsor, according to the banner, which also features…

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