FMCG startup Mitra raises Rs 14 Cr in bridge round led by Bestvantage

FMCG startup Mitra has raised Rs 14 crore ($1.6 million) in a bridge round of equity funding led by Bestvantage Investments, with participation from existing backers including a Dubai-based family office and other marquee investors.

The proceeds will be used to launch a new 3,000-ton refined flour (maida) plant in October, expand into millet-based and lifestyle categories such as gluten-free, sugar-free, diabetic-friendly flours, and organic spices, while also enhancing its presence in GCC markets. Mitra also plans to integrate smart manufacturing…