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FMCG startup Mitra raises Rs 14 crore in round led by Bestvantage Investments

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FMCG (Fast-moving consumer goods) startup Mitra has secured Rs 14 crore funding in a bridge round led by Bestvantage Investments with participation from existing investors, including a Dubai-based family office.

The Delhi-based company plans to use the capital to scale up operations, enhance its product portfolio, broaden its distribution network across India, and enter Gulf Cooperation Council (GCC) markets.

“We will be launching a new 3,000-tonne refined flour manufacturing plant in October,” said Abhishek Kaushik, founder and chief executive of…

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