For Instagram, Meta Looks Beyond Content

Meta in India is channeling Instagram for advertising business, apart from content creation, country head Sandhya Devanathan said

Meta has introduced ‘Click To WhatsApp’ feature for businesses promoting on Instagram, enabling potential customers to directly connect with businesses with a single click on WhatsApp

Over the last few years, Instagram has introduced several add-on features for businesses to facilitate commerce in India such as Shop Now, Instagram Stories and Shoppable Tags

Meta in India is channeling…