GenAI as a shopping assistant set to explode during Prime Day sales

A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon’s Prime Day sale, which began Tuesday morning. Amazon’s annual sale, which this year spans four days (July 8-11), is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event.

Adobe, whose e-commerce division regularly releases estimates for online shopping events like Black Friday and others, offers a view into online…