Good Glamm Group to be split up as lenders enforce brand-wise sale

The Good Glamm Group, a once-celebrated digital-first beauty and personal care company, is being broken up after lenders decided to enforce their charge on individual brands, effectively ending the company’s unified structure.

Founder Darpan Sanghvi confirmed the development in a letter to stakeholders, marking a turning point in the firm’s ongoing restructuring efforts.

According to a LinkedIn post shared by Sanghvi, no group-level solution emerged despite months of attempts,…