Google Cautions Businesses Against Generic Keyword Domains

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names.

Speaking on a recent episode of Search Off the Record, Mueller and fellow Search Advocate Martin Splitt discussed common challenges for photography websites.

During the conversation, Mueller noted that many small business owners fall into a “generic domain” trap that can make it harder to connect the business name with its work.

Why Keyword Domains Can Be a Problem

The topic came up…