Google Expands Performance Max Controls and Reporting

Google Ads just dropped another wave of updates to Performance Max today.

For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades.

Let’s break down what’s new, why it matters, and how advertisers should respond.

What’s New in Performance Max

Google has announced three core areas of updates for Performance Max campaigns:

1. Expanded audience and campaign controls
2. Improved new customer…