Google Explains How To Approach Content For SEO

Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a site is optimized if the content is already achieving its intended results.

Getting The Content Right

Anyone can write, but it’s hard to communicate in a way that meets the audience’s needs. One thing SEOs often get wrong is content, which remains the most important ranking factor in modern search engines.

A common mistake is publishing entire…