Google introduces Shop with AI Mode with price tracking, agentic checkout, and virtual try-on

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search’s AI Mode, personalized price tracking notifications with agentic checkout, and virtual try-ons.

The new shopping experience is rolling out in AI Mode, where shoppers can view product visuals and other AI-powered guidance that leverages product data.

For instance, if you search for a travel bag, the results will show you a panel of listings and images matched to your tastes that you can…