Google launches new shopping aid, Doppl, with virtual outfit try-on feature

Google Doppl, a new experimental artificial intelligence (AI)- powered shopping assistant launched by the tech giant, allows users to virtually try on outfits and explore styles on a digital or animated version. The app has been rolled out for users in the US.

In May, Google Shopping announced the ability to virtually try on billions of clothing items by uploading a photo. Doppl builds on these capabilities, bringing additional experimental features, including the ability to use photos or screenshots to “try on” outfits whenever inspiration…