Gupshup With Beerud Sheth: Decoding The SMS-To-AI Journey

For millions of Indians, social media and instant messaging dominate their daily lives. This is where the debates and discussions happen, and often buying decisions.

More than 655 Mn are active users of social media and messaging apps, and in contrast, only 30% of Indian internet users shop online. Clearly, there is a gap between how consumers use social media and how they shop online.

That’s where Gupshup came in, looking to help brands engage with, acquire and retain customers through structured and targetted communication over social…