Has Flipkart’s Ekart Missed the Quick Commerce Bus?

In a telling sign of how Flipkart has dropped the logistics ball, the company’s fashion marketplace Myntra is turning to Shadowfax and Delhivery instead of the company-owned Ekart for quick commerce deliveries. 

Myntra’s MNow plans hinge on third-party logistics players, especially in high-demand metro cities, where Ekart has limited hyperlocal expertise.  

Despite investing billions into Ekart over the years, Flipkart seems to be chasing the market when it comes to quick deliveries. While Ekart has complete dominance on Flipkart and…