eCommerce
How Akshayakalpa Rekindled Its Dairy Dream
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SUMMARY
Dairy products startup Akshayakalpa earned its fame from selling organic milk free of pesticides, toxins and additives
The startup, founded by a group of engineers, revived from the edge, driving its revenue more than 10 times in the last five years
The company banks heavily on building consumer confidence in the brand and on farmer-consumer connect, but goes slow on fresh funding or heading for the IPO route
At least six times they decided to down the shutter – only to revert and retry. Nine years on, with…
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