How AURIC Scaled To INR 100 Cr By Taking Ayurveda Global

The 5,000-year-old practice of mindful living, health and well-being, Yoga today is a $100 Bn+ industry. Often touted as the ancient art of meditation, which finds its roots in ancient Indian sacred texts, yoga has become a global phenomenon — a sensation, if you will — especially after the outbreak of the pandemic, which forced people to become serious about health and longevity.

However, what’s interesting is that more than 90% of the industry’s market value comes from outside India, with the highest popularity in regions such as…