How Can I Turn Low-Converting Traffic Into High-Value Sessions?

This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration:

“Our ecommerce site has decent traffic but poor conversion rates. What data points should we be analyzing first, and what are two to three quick conversion rate optimization (CRO) wins that most companies overlook?”

This is a great question. Having good traffic but poor conversion rates is really frustrating for ecommerce site managers.

You’ve successfully managed to get hundreds or even thousands of people onto your landing pages,…