How Candy Crush uses AI to keep players coming back to its puzzles

Players swiping their way through more than 18,700 levels of Candy Crush Saga might be surprised to learn they’re solving puzzles designed with an assist from artificial intelligence. The app that helped make gamers out of anyone with a smartphone uses AI to help developers create levels to serve a captive audience constantly looking for more sweets to squash. King, the Swedish video game developer behind Candy Crush, also uses AI to update older levels to help ensure players don’t feel bored, stuck or frustrated as they spend time with the game.

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