How Farmley Went From B2B Roots To An INR 350 Cr D2C Snack Brand

By the time his Indian D2C company started trending on Instagram, courtesy of Shark Tank India, Akash Sharma, the cofounder and CEO of Farmley, had already made the hardest decision of his entrepreneurial life: walking away from a INR 350 Cr B2B business, betting everything on a brand the market didn’t even know yet.

However, let’s go back to where it started, because Farmley didn’t begin as the consumer brand that we know; it started as a solution to a supply chain problem “We were not trying to be a brand. We were trying to fix a…